The most normal thing is that we choose the store where it is cheaper to save.

Google was determined not to let this happen.Contrary to what happens with consoles, where we can usually only buy games in one place (PlayStation Store, Xbox, Nintendo), when we go to buy a PC game, we can find several stores where we can spend money: Steam, Ubisoft Store, Origin, GOG, etc. Google also recognized that the “ecent Fortnite + Samsung partnership further amplifies risk & urgency of problem” facing its monopoly position in Android app distribution. Google calculated the total at-risk revenue from the threatened loss of market share in Android app distribution to be $3.6B, with the probability-weighted loss “conservative” estimated at $550M through 2021.

And finally, Google even identified a risk that “ll remaining titles co-launch off Play”. Then, other “ajor developers”, including Electronic Arts, King, Supercell and Ubisoft, will choose to “colaunch off Play”, collaborating to forego Google’s distribution services as well. Google feared that the “contagion” would spread in this way: first, inspired by Epic’s example, “owerful developers” such as “Blizzard, Valve, Sony, Nintendo”-creators of some of the most popular and profitable entertainment-would be “able to go on their own”, bypassing Play by directly distributing their own apps. In particular, documents that Google’s Finance Director for Platforms and Ecosystems prepared for the CFO of Alphabet around the time of Fortnite’s launch on Android showed that Google feared what it termed a “contagion risk” resulting from more and more app developers forgoing Google Play.

Epic ubisoft